The Amplify Framework is an open source project for building cloud-enabled mobile and web applications. The Amplify CLI (part of the Amplify Framework) is a toolchain to create, integrate, and manage the AWS cloud services for your application.  

from Recent Announcements https://aws.amazon.com/about-aws/whats-new/2019/10/amplify-cli-enables-creating-amazon-cognito-user-pool-groups-configuring-fine-grained-permissions-adding-user-management-capabilities/