You can now use AWS CloudFormation templates to specify Amazon Pinpoint resources. This improvement enables you to use CloudFormation to deploy Amazon Pinpoint resources—along with the rest of your AWS infrastructure—in a secure, efficient, and repeatable way. You can use CloudFormation templates to specify Amazon Pinpoint projects, segments, campaigns, and communication channels.

from Recent Announcements https://aws.amazon.com/about-aws/whats-new/2019/06/amazon-pinpoint-now-includes-support-for-aws-cloudformation/