TVSquared Uses AWS to Measure the Effectiveness of TV Advertising
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Learn how television attribution company TVSquared uses Amazon Athena to process large amounts of set top box and smart TV data to gauge audience engagement with advertising. Tom Duke, the company’s chief information officer, describes today’s advertising environment as a “speed race” in which agility and time-to-innovation are critical to success. AWS, he says, enables TVSquared to react faster to market changes and introduce timely new offerings more quickly.

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