Month: May 2019

Capturing memories: GeoSnapShot uses Amazon Rekognition to identify athletes

Capturing memories: GeoSnapShot uses Amazon Rekognition to identify athletes

If you’ve ever competed in a sporting event and painstakingly sifted through event photos to find yourself later, you’ll appreciate GeoSnapShot’s innovative solution powered by Amazon Rekognition.

GeoSnapShot founder Andy Edwards was first introduced to the world of sports photography when he started accompanying his wife, a competitive equestrian, to her riding events and photographing her and her friends.While he enjoyed taking great photos of everyone, he was frustrated by the manual, time-intensive process required post-event to identify each rider and distribute the photos to them. He noticed many other photographers in the same situation, and the sad consequence was a loss of the special memories they captured simply because the sorting process was too hard.

Setting out to solve this challenge – and indeed, multiple related challenges for photographers and sports organizations worldwide – Andy started GeoSnapShot in 2013. The company partners with event organizers to enable any athlete who opts in and uploads a selfie to find images of themselves quickly and easily. It does this by using Amazon Rekognition in two ways: for direct comparisons of users’ selfies to the photos from an event, and for optical character recognition to identify their competition bib numbers. With those inputs, GeoSnapShot is able to process thousands of event photos in near real-time, expediting an effort that used to require event organizers to spend many hours manually matching bib numbers to athlete names and sorting the photos by athlete.

This heavy lifting meant that athletes used to wait days or weeks for their photos to be available. Now, GeoSnapShot’s unique solution for sports photography makes it possible for athletes to start reviewing their photos before the sweat has even dried. As a result, photography sales for event organizers have increased by almost 30 percent, and customer satisfaction has increased substantially.

GeoSnapShot’s solutions are being used across 92 countries, where amateur photographers and professionals alike laud the user-friendly solution built on AWS. Perhaps the truest testimony of the power of the technology is that the popular global endurance event company Tough Mudder recently started using GeoSnapShot. Tough Mudder participants are often barely recognizable due to the unavoidable head-toe coating of mud inherent to the competition, and yet GeoSnapShot’s participant identification is successful. (No, competitors don’t need to upload a mud-covered selfie for it to work either; a more glamorous image works fine too!)

Tough Mudder’s VP of Live Events, Johnny Little, comments, “Reliving the memories made is vital to our participants and GeoSnapShot have an outstanding global photography platform that provides the best solution for every Tough Mudder event worldwide.”

Andy lauds AWS AI as the underpinning of that solution. “AWS provided us with the most flexible technology platform as we started building our business. As GeoSnapShot is a platform, it’s important we use leading technology to deliver the very best experience for all our customers. AWS continues to provide us with a world-leading technology. We are delighted with the access we have to the technology and business teams to drive future solutions.”

GeoSnapShot has chosen AWS as their primary AI/ML platform, and the company’s tech stack will get even deeper in the coming months, as the company is currently in the process of implementing a video solution in addition to the still photos. GeoSnapShot believes that providing athletes with memories of their achievements in stills and video, all using recognition technology, is the future of sports media.

Ultimately, GeoSnapShot wants every event and every photographer globally to have the opportunity to use its platform. Andy comments, “After all, memories of our lives and those of our loved ones are very precious and should be captured.”

To learn more about Amazon Rekognition, visit https://aws.amazon.com/rekognition/.


About the Author

Marisa Messina is on the AWS AI marketing team, where her job includes identifying the most innovative AWS-using customers and showcasing their inspiring stories. Prior to AWS, she worked on consumer-facing hardware and then university-facing cloud offerings at Microsoft. Outside of work, she enjoys exploring the Pacific Northwest hiking trails, cooking without recipes, and dancing in the rain.

 

 

 

from AWS Machine Learning Blog

AWS Competency Partner Spotlight

AWS Competency Partner Spotlight

Today we released the AWS Competency Partner Spotlight, featuring qualified APN Technology and Consulting Partners who have deep expertise and proven customer success in specific areas like Machine Learning, Financial Services, Oralce, and more. 

The AWS Competency Program highlights APN Partners who bring the right expertise for specific business needs by quickly narrowing the search among the tens of thousands of Partners in the APN. AWS Competency Partners are equipped to solve business problems in a complex IT environment.

AWS Competency offerings follow AWS best practices for building the most secure, high-performing, resilient, and efficient cloud infrastructure for industry applications.

This APN Spotlight provides success stories for AWS Customers to learn more about APN Partner solutions or technology offerings that can help meet business goals. 

See the AWS Competency Partner Spotlight >> 

from Recent Announcements https://aws.amazon.com/about-aws/whats-new/2019/05/competency-spotlight/

Avis Budget Group and Slalom Further Digitize the Car Rental Process with Machine Learning on AWS

Avis Budget Group and Slalom Further Digitize the Car Rental Process with Machine Learning on AWS

Avis Budget Group is a global provider of transportation solutions. Its Avis and Budget brands have more than 11,000 rental locations in approximately 180 countries around the world. Its Zipcar brand, a leading car sharing network, has more than one million members in over 500 cities and towns.

Avis Budget Group sought to become an API-driven company to reinvent the rental car experience, digitize its business, and develop new business models. The company needed help managing and using its data effectively while also scaling globally.

After deciding to build on AWS, Avis Budget Group chose to work with Slalom to complete a successful PoC on AWS and move forward with a pilot project at Newark airport. Using machine learning (ML), the pilot focused on building a practical on-site solution that could address the over- and under-utilization of cars in real-time using an optimization engine built in Amazon SageMaker. Avis Budget Group plans to roll out the optimization engine to all of its North American locations by December of 2020. The company’s speed of development has improved substantially since building on AWS and working with Slalom. Through the PoC, Avis Budget Group found that moving the needle even a small amount on some of its objectives, such as optimizing car mileage, translates into big benefits for the business and for its customers.

Read the Case Study to Learn More >> 

from Recent Announcements https://aws.amazon.com/about-aws/whats-new/2019/05/avis-slalom-machine-learning-on-aws/

AWS CodeCommit Now Available in the AWS GovCloud (US-East) Region

AWS CodeCommit Now Available in the AWS GovCloud (US-East) Region

AWS CodeCommit, a fully-managed source control service, is now available in the AWS GovCloud (US-East) Region. CodeCommit makes it easy for companies to host secure and highly scalable private Git repositories.  

from Recent Announcements https://aws.amazon.com/about-aws/whats-new/2019/05/aws-codecommit-now-available-in-the-aws-govcloud–us-east–regio/

Proteantecs Brings Hardware and Software Together to Revolutionize Predictive Chip Maintenance

Proteantecs Brings Hardware and Software Together to Revolutionize Predictive Chip Maintenance

Proteantecs Brings Hardware and Software Together to Revolutionize Predictive Chip Maintenance
Learn more about AWS Startups at – https://amzn.to/2XhUGKU 
Noam Brousard, VP of Product at ProteanTecs, shares how the Haifa, Israel-based startup marries chip-monitoring hardware with cloud-based SaaS solutions to revolutionize predictive chip maintenance.

View on YouTube

Unlock Insights and Reduce Costs by Modernizing Your Data Warehouse on AWS

Unlock Insights and Reduce Costs by Modernizing Your Data Warehouse on AWS

Unlock Insights and Reduce Costs by Modernizing Your Data Warehouse on AWS
Learn more about AWS Partner Network: Data Warehouse Modernization at – https://amzn.to/2W4sU31 
Learn how Pearson, an education and media conglomerate, built a scalable and flexible business intelligence platform on the cloud with Tableau and AWS.

View on YouTube

Harness the Power of Real-Time Analytics for Rapid Decision-Making

Harness the Power of Real-Time Analytics for Rapid Decision-Making

Harness the Power of Real-Time Analytics for Rapid Decision-Making
Learn more about AWS Partner Network: Data Warehouse Modernization at – https://amzn.to/2JT8tV8 
Learn about AWS streaming data solutions, including Amazon Kinesis Data Streams, Amazon Kinesis Data Firehose, Amazon Kinesis Video Streams, and Amazon Kinesis Data Analytics. You’ll also hear about real-time solutions that complement or integrate with Amazon Kinesis services from AWS Partner Network (APN) Partner Databricks.

View on YouTube

Amazon SageMaker

Amazon SageMaker

Amazon SageMaker
Learn more about Amazon SageMaker at – https://amzn.to/2Xij2UF 
This short animated video provides a brief overview of the parts of Amazon SageMaker, a fully managed service that covers the entire machines learning workflow. Amazon SageMaker provides every developer and data scientist with the ability to build, train, and deploy machine learning models quickly.

View on YouTube

Authentication for Your Applications: Getting Started with Amazon Cognito – AWS Online Tech Talks

Authentication for Your Applications: Getting Started with Amazon Cognito – AWS Online Tech Talks

Authentication for Your Applications: Getting Started with Amazon Cognito – AWS Online Tech Talks
If you’re building a modern web or mobile app, odds are good that you’re going to need to handle common operations like signing in users and maintaining their profiles. Amazon Cognito allows you to offload this undifferentiated heavy lifting to a managed AWS service, so that you can focus on the core features and functionality of your application, while knowing that the critical aspects of handling authentication are being implemented properly and securely at any scale. This tech talk will start by showing how you get going with Cognito, adding it to your application through frameworks like AWS Amplify. We’ll then follow up with showing how Amazon Cognito integrates with the broader set of AWS services including Amazon API Gateway, AWS Application Load Balancer, AWS Security Token Service and others to provide you with a complete authentication and authorization solution for your application.

Learning Objectives:
– Learn how to initially configure Cognito and add it to an application
– See how Cognito normalizes native and federated identities
– Discover how Cognito integrates easily with adjacent AWS services

View on YouTube

Team Up with AWS Competency Partners for Better Business and Bigger Results

Team Up with AWS Competency Partners for Better Business and Bigger Results

By Renata Melnyk, Sr. Partner Program Manager at AWS

If a company is moving or monitoring a fluid, especially water, it’s likely that Pentair is involved. They are a global provider of water filtration systems equipped with sensors to breweries, fish farms, and other industrial and commercial customers.

Many of Pentair’s products are installed in relatively remote locations, so they develop and rely on connected systems. Traditionally, these solutions were custom-built, leading to long development times, a mismatch of different technologies, and an inability to reuse existing components and skill sets across the company’s areas of business.

To address this challenge, Pentair’s R&D team chose AWS IoT to create a powerful Internet of Things (IoT) platform with a rich tool set to provide robust infrastructure controls, flexible deployment options, and machine learning and visualization tools.

As the success of the platform grew through multiple business units—including food and beverage, aquatic ecosystems, and thermal management—Pentair realized that outside assistance and expertise was needed to continue their IoT projects so internal teams could stay focused on core tasks.

Pentair found what they needed in Bright Wolf, an AWS Partner Network (APN) Advanced Technology Partner with the AWS IoT Competency. The AWS Competency Program highlights top APN Consulting and Technology Partners that have demonstrated technical proficiency and proven customer success in specialized solution areas.

As Pentair’s IoT technology partner, Bright Wolf helped the company develop a flexible, scalable, and reusable reference architecture that can support most IoT applications. This lets Pentair stay focused on how they can best meet customer needs without worrying about whether their chosen technology platform is up to the task.

In this video, hear from the team at Pentair about how AWS IoT has helped boost performance by 10 percent.

AWS Competency Partners are Focused on Your Success

AWS Competency Partners like Bright Wolf help customers take full advantage of the benefits AWS has to offer. With deep expertise on Amazon Web Services, AWS Competency Partners are uniquely positioned to help companies achieve key business objectives.

For Pentair, Bright Wolf became a trusted technology partner that helped deliver real results. Pentair’s new AWS IoT platform, for example, has improved beer filtration processes and increased overall performance.

“Bright Wolf’s expertise with IoT solutions and the fact they have the AWS IoT Competency have been invaluable,” says Brian Boothe, engineering manager at Pentair. “They helped us figure out what’s really important and showed us how to architect for reuse, even when those use cases might not yet be known.”

If your company is on a journey to transform your business while driving new value to end users, AWS Competency Partners have the expertise and comprehensive capability to help you succeed at each stage of your cloud journey.

Learn more about how AWS Competency Partners are driving customer success >>

The Next Smart-General-3.1

AWS Competency Partners are The Next Smart

Teaming up with an AWS Competency Partner is The Next Smart if you want to be successful in today’s complex IT environment and remain that way tomorrow and into the future.

APN Partners can achieve AWS Competencies spanning workloads, solutions, and verticals, including:

EIS Group is an AWS Financial Services Competency Partner that delivers core insurance solutions for customers. Their EIS Core Insurance Suite for AWS delivers visibility and business agility to empower insurers to confidently and profitably adapt, innovate, and grow their businesses.

For EIS Group, holding the AWS Competency designation allows them to showcase their specialization to customers, who can trust the company has been vetted, validated, and verified by AWS.

“Becoming a part of the AWS Financial Services Competency Program gives our customers confidence that we’ve met the highest level of know-how to operate and deploy the EIS suite within AWS,” says Alec Miloslavsky, CEO at EIS Group.

The EIS Core Insurance Suite is available on AWS Solution Space, a website that makes it easy to discover scalable and secure solutions from AWS Competency Partners.

AWS Competency Partners are Vetted, Validated, and Verified

To receive the AWS Competency designation, APN Partners must undergo rigorous validation as well as an assessment of the security, performance, and reliability of their AWS offerings and practices.

APN Technology Partners must also undergo a Well Architected Review during the AWS Competency application process to ensure they are following AWS best practices for architecting systems in the cloud. This validation gives customers complete confidence in choosing APN Partners to team up with.

Allergan is a global pharmaceutical company that markets a portfolio of brands and products for the central nervous system, eyes, and more. They teamed up with Smartronix, an AWS Premier Partner with AWS Competencies in DevOps, Migration, and Government, to build a digital health solution on AWS called TrueTear for chronic dry eye relief.

Allergan trusted Smartronix to assist with the implementation, architecture, and management of the TrueTear backend infrastructure on AWS.

“We knew Smartronix had deep experience working with heavily-regulated industries, and the fact they’re an AWS Premier Partner, AWS Managed Services Provider Partner, and multiple AWS Competency holder is a big deal for us,” says Mike Rogers, product manager for the TrueTear mobile application.

Spencer Colson, director of commercial sales for cloud services at Smartronix, says Allergan initially became familiar with Smartronix because of their distinction as an AWS Competency Partner and AWS MSP.

“If we’re going to tell companies that we excel at managing their cloud,” says Colson, “then we’d better be able to demonstrate our expertise by passing rigorous audits of our capabilities.”

In this video, learn how the AWS Competency Program allows APN Partners to differentiate themselves to customers by showcasing their expertise in a specific solution area.

Customer Success: AWS Competency Partners

The AWS Competency Program is built to go beyond the meaning of the word “competent.” It is one of the toughest designations an APN Partner can achieve and maintain.

Learn more about how AWS Competency Partners are driving customer success:

See more AWS Competency customer success stories >>

Find an AWS Competency Partner to Team Up With

AWS Competency designations help customers identify and choose specialized APN Partners that can provide value-added services and solutions.

Guidance from these skilled professionals leads to better business and bigger results that help customers at any stage of their cloud journey.

Find an AWS Competency Partner that meets your needs >>

from AWS Partner Network (APN) Blog